TAFE’s JFarm Services Conferred Agriculture Initiative of the Year Award at the Rural Marketing Forum and Awards


 India’s leading tractor and farm equipment rental platform by TAFE – Tractors and Farm Equipment Limited, the world’s third largest tractor manufacturer by volumes, was conferred the ‘Agriculture Initiative of the Year’ and ‘Innovative Ideas for Rural Development’ Awards at the Rural Marketing Forum and Awards 2019. Besides these top honors, TAFE was also recognized as the ‘Organization with Best CSR Practices for Rural Development’ at the prestigious forum.

TAFE’s JFarm Services, a CSR initiative aligned to its vision of Cultivating the World, aims to enrich the lives of farmers across India. Small and marginal farmers, who hold more than 80% of the land holdings in India may not be able to afford ownership of tractors or implements. TAFE’s JFarm Services App connects these farmers with tractor owners and Custom Hiring Centres (CHCs) directly through its Farmer-2-Farmer (F2F) platform, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery.

JFarm Services offers the farmers and renters a wide range of farm equipment and connects them directly to negotiate the price and fulfill their respective requirements. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of farmers.

Farmers can hire tractors and equipment via the JFarm Services Android App or by contacting the toll-free helpline 1800-4-200-100 / 1800-208-4242. The App can be used on low-cost Android phones in various regional Indian languages and is designed to run on very little data. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster the digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities.

This initiative has impacted the lives of over 85,000 farmers across 10 states in India, clocking over 405,000 hours in hired farm machinery usage since its inception in 2017. Currently, JFarm Services operates in Rajasthan, Gujarat, Madhya Pradesh, Uttar Pradesh, Bihar, Odisha, Jharkhand, Telangana, Andhra Pradesh, and Tamil Nadu – making farm equipment viable and affordable to all. In a short span of time, JFarm Services has become India’s leading tractor and farm equipment rental platform.



About TAFE: tafe.com

The world’s third largest tractor manufacturer and second largest in India by volumes with an annual sale of over 150,000 tractors, TAFE - Tractors and Farm Equipment Limited is one of the leading exporters of tractors from India with a turnover in excess of INR 93 billion. TAFE manufactures a range of tractors in the sub-100 hp segment in both, the air-cooled and water-cooled platforms and markets them under its four iconic brands - Massey Ferguson, TAFE, Eicher, and the recently acquired IMT brand. It's over 1000 strong distribution network covers the entire length and breadth of India. Apart from India, its products have found excellent acceptance in over 100 countries across the world, including developed countries in Europe and the Americas.

Besides tractors and farm machinery, TAFE manufactures diesel engines, silent gensets, batteries, hydraulic pumps and cylinders, gears and transmission components, and has a business interest in vehicle franchises and plantations. TAFE is committed to the Total Quality Movement (TQM) and three of its tractor plants are certified under ISO 9001 and ISO 14001.


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