BIBA LAUNCHES ‘BIBA READY-TO-STITCH COLLECTION’ EXCLUSIVELY ON AMAZON.IN

India’s leading ethnic apparel brand BIBA, has entered into apartnership with Amazon India for the exclusive launch of ‘BIBA Ready-to-Stitchcollection’ on Amazon.in

BIBA celebrates Indian ethnic fashion capturing the imaginationof young girls and women in India. The selection from the brand is available onAmazon.in since 2014. Through their presence on Amazon.in, the brand has becomemore accessible to millions of customers across the country. BIBA ready-to-stitchline is a collection of handpicked fabrics from all over India which can bestitched as per one’s size and style. Crafted from fine silks, georgettes,premium chanderis and cotton and blended fabrics; this range is a perfectsolution for casual wear, work wear and party-wear needs.

The collection is accentuated with intricate gottapatti work,embellishments, digital & block prints reflecting BIBA’s design aesthetics,which is just a ‘stitch away’ to be the perfect Indian outfit!

Commenting on the partnership, Siddharth Bindra, MD, BIBAsaid, “We are delighted to extend our partnership with Amazon India with thisexclusive launch. We feel Amazon India is a great platform to showcase ourready-to-stitch line and make it available to BIBA patrons, online. At BIBA,this is our constant endeavour to make the brand and its offerings moreaccessible and available to our customers, across platforms.”

Commenting on the launch, Arun Sirdeshmukh, Head, Amazon Fashionsaid, “We are glad to launch BIBA’s ‘Ready to Stitch’ collection exclusively onAmazon.in. BIBA is a household name in India, known for their premium qualityand innovative designs. The range is also an addition to the growing ethnicwear selection available on Amazon Fashion. The launch of their new collectionwill allow our shoppers to engage with the brand further and also allow thebrand to access new geographies following our wide outreach across thecountry.

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